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DADA PROJECT STUDIO | ADRENALINA SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms WHITE CERAMIC Interior Dada Showroom is a representing the Italian brand - producer of sanitary ceramics - White Ceramic . They provide their customers with both classic models and a variety of colors and shapes. In Interior Dada Showroom /Ivan Denkoglu 2 str./ you can find samples of the Italian brand White Ceramic . The White Ceramic company started their work in 2014, guided by the concept of the color white, which marks limitless creativity. White Ceramic's goal is to offer the customers new products with a variety of shapes, made in Italy. Working quickly but with exceptional attention to detail, White Ceramic offers multiple collections and colors of their products.

// „Invest your money in dada“// Kurt Schwitters SHOWROOM EU MARKET MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms Interior DADA Showroom offers two groups of products: Furniture designed by DADA PROJECT STUDIO, manufactured in Bulgaria Interior elements from leading European manufacturers The first group offers the possibility of an individual approach to each customer and interior. The second group refers to the proven quality of the brands whose products Interior DADA Showroom distributes. These products are carefully selected to meet specific requirements, from individual sets to entire interiors. The products are from the latest collections and stylistically vary from sophisticated chic to discreet luxury. They are always the perfect combination of comfort and originality. The good balance between the two groups guarantees a good result between aesthetics and budget. A complete catalog illustration, samples of materials, visualizations of sets and atmospheres are provided for your attention. The DADA team is also available with their professional knowledge of the products. This specificity of Interior DADA Showroom makes it a welcoming place for customers and designers. АРХИТЕКТУРА ИНТЕРИОРЕН ДИЗАЙН ИНДИВИДУАЛЕН ДИЗАЙН ИНДУСТРИАЛЕН ДИЗАЙН PROJECT MANAGEMENT SHOWROOM ПРОИЗВЕДЕНО В BG EU MARKET

DADA PROJECT STUDIO | БЕЛЕГ НА ЛУКСА | Списание Магазин Интериор Дизайн Архитектура PUBLICATIONS // „ Luxury is pointless without the means to afford it“ // PUBLICATIONS Magazine Store Interior Design Architecture Signs of Luxury in Residential Interiors It is a challenge to write about luxury, even when it is to be defined only in relation to the environment we inhabit – HOME. This is because clichés make it synonymous with being available to a few, which is a function of the conjuncture. And in general, society is sensitive to this privilege and reacts with a certain negativity. This is not only a Bulgarian phenomenon. The meaning of the word luxury, as well as its synonyms, do not deserve this attitude. If the following quotes and reasoning are considered, I am convinced that everyone will understand that they are not forced to stand under the “common denominator” of imposed mantras. “...money is only a means to an end. If a person wants them for personal needs – to invest in their skill, to create, to explore, to travel, to enjoy luxury – they are completely moral. But people who put money first go very far.” Luxury is a limited enterprise. These people strive for show: to express themselves, to amaze, to entertain, to impress others. Such people are second-hand." In a context of home, this quote from Ayn Rand can be paraphrased as follows: Luxury should be approached with care. It should be the result of personal desire and necessity. A belief that it will bring not only personal satisfaction. Because if this makes people "gape," envy, or blindly imitate, then these people are unhappy. A luxurious home should fill us with joy, harmony, positive coexistence, and social comfort. To be "friends" with the elements of the furnishings and "cooperative" with the devices that facilitate its habitation. Such an interior gives the feeling of chic. Luxury is meaningless if there is no one who can afford it. In all eras, as well as in ours, there is someone who can afford it. But whom do we remember: those who created it and those who lived in it? The first are "geniuses." And we are grateful to the latter for being (being) patrons of perfection, which if achieved with "clean money" carries the karma of aesthetic criteria with which we evaluate BEAUTY. But there are also thirds who do not have their own focus on luxury. They copy foreign ideals. And with some "other money" they become a conductor of plagiarism and fetishism. Unconditionally accept foreign luxury and experience blind worship. In contemporary conditions, people are easily manipulated by PR and advertising, following models of imitation. They are consumers of brands, and they are the target audience for brokering ads such as: "Luxurious, four-bedroom apartment for sale, furnished with Fendi and Valentino." Here, I protest and agitate: when it comes to your home interior, do not turn it into a parody, do not allow yourself to lose your identity, and with it, money. You will live in an "ephemeral luxury" that can more accurately be defined as "bad kitsch." (Here, I will not dwell on kitsch or the oxymoron "ugly beauty"). Always keep in mind your budget and stage of possibilities, and be content with the maxim: "I can afford this luxury." And I am sure of one thing: in this case, your home interior will probably be able to be defined as CHIC. Philip Starck, a French designer, has said that "luxury is intelligence and quality, and I see neither in it when it is used to make quick and easy money." This statement suggests that luxury is not simply about material possessions, but rather about the intelligence and creativity that go into creating something truly special. Umberto Eco, an Italian semiotician, has written that "beauty is a quality that we often use to describe something that we like. In this sense, beauty seems to be equivalent to good." This statement suggests that beauty is not simply a matter of personal preference, but rather something that is inherently valuable. I agree with both Starck and Eco that beauty is a form of good. Beauty can bring us joy, inspiration, and a sense of well-being. It can also help us to connect with others and create a more harmonious world. When we choose to surround ourselves with beauty, we are making a statement about our values. We are saying that we believe that beauty is important, and that it can make our lives better. Intelligent choice is essential when it comes to creating a beautiful environment. We should choose objects that are both beautiful and functional, and that will bring us joy for years to come. In his book "The History of Beauty," Umberto Eco discusses the four principles of beauty that were inscribed on the walls of the Temple of Delphi: "The most correct is the most beautiful," "Observe the mean," "Despise arrogance," and "Nothing in excess." These principles form the basis of the Hellenic sense of beauty. Today, we do not have the right to dispute these principles. In fact, we can apply them to luxury as well. Luxury is directly related to beauty. One synonym for luxury is comfort. Comfort is associated with many things, including space, functionality, and convenience. In the context of interior design, I would highlight three characteristics of comfort: Space: Comfort requires sufficient space to move around and relax. Functionality: Comfort also requires that the space be functional and meet the needs of the occupants. Convenience: Comfort is enhanced by convenience, such as easy access to amenities and appliances. The last two characteristics of comfort can be achieved even in limited spaces. I have seen many good examples of this. Luxury, beauty, and comfort are all interrelated. When these elements are combined in a well-designed interior, the result is a space that is both aesthetically pleasing and functional. Optimal comfort and sophisticated interior elegance are two key elements of modern luxury. However, I would argue that luxury also requires "comfortable" spatial characteristics. The term “smart home” is well-known, and everyone understands what it means: control, convenience, security. I am willing to debate the boundaries that a person must set in order to not lose their favorite habits and independence. However, I do not dispute that hi-tech innovations and their products with “human qualities” are characteristic of home luxury. The famous designer Philippe Starck once said, “My juicer is not designed to squeeze lemons, its purpose is to start a conversation.” What does this mean? It means that luxury is not just about having the latest gadgets and technology. It is about creating a space that is both beautiful and functional, and that encourages interaction and connection. In my opinion, there are four key characteristics of luxury in the smart home: Sleekness Beauty Comfort Innovation Luxury is a complex concept that is influenced by both external and internal factors. In order to fully understand luxury, it is important to be aware of these factors, as well as to be able to identify the furniture, decoration, and art that have accompanied luxury throughout its history. In this article, I have not provided a comprehensive definition of "chic". Therefore, my next article will be titled "Where Chic Ends, Luxury Begins".

The conceptual design includes the complete reconstruction of "Independence" Square in the center of Podgorica, integrating adjacent streets and areas, as well as the construction of underground infrastructure. ARCHITECTURE // “Simplicity is the ultimate sophistication.”// Leonardo da Vinci CONCEPTUAL URBAN AND ARCHITECTURAL DESIGN, Independence Square in Podgorica The conceptual design includes the complete reconstruction of "Independence" Square in the center of Podgorica, integrating adjacent streets and areas, as well as the construction of underground infrastructure. CONCEPT First and foremost, we paid attention to the existing structures, facilities, and forms, which is linked to our strong belief in the history and traditions of a particular place, as well as preserving its "fabric - the DNA of the city." This determined the square configuration with surrounding buildings. We found inspiration for it in the idea of creating a modern version of the Peristyle. We envisioned a lively space and were motivated by the motto "Fill the Square" – it should serve as an "urban social media" and act as a counterpoint to social online media. Double meaning Fill / Feel – the message can also be "Feel the Square" because we mean it in the same way. People need to fill the place and experience it simultaneously. FILL the Square, FEEL the Square "The Square as a Stage" – to watch and to be watched We envision a stage where the residents will perform, and events of urban life will unfold. By outlining the central area of the square with the structure above the surrounding space, we aim to create an "urban stage" for festivals and universal art events, fitting into the city's silhouette and attracting its "audience" of residents. This interactive public space, flexible and multifunctional, changes throughout the day and from season to season. Additionally, in the project on level -1, we included a bowling hall (with billiards and other entertainment) and a live music club. The "Upper Stage" (the Square) and the "Lower Stage" will complement each other within the context of the overall concept. A 21st Century Garden This is not a green park space where people go to escape the city, but rather a place that gives them the opportunity to experience the city from a different perspective. It is a place where they go to "fill the square and feel the city." The balance of natural materials, geometric and soft forms, greenery and water, lights and reflections – creates a vibrant and aesthetic atmosphere that will give people a sense of harmony and make them recognize the space as the desired "pause," walk, or entertainment spot. Sharing space, sharing amenities We foresee multipurpose use of the space with pedestrian routes, recreation and meeting areas, event hosting, etc., through: Functional zoning: relaxation, meetings, entertainment, art, and culture; drinks and food Encouraging the creativity of local young artists and designers to complete the design with installations initiated by local sponsors or the municipality Supporting local entrepreneurs – pavilions with new "marketing" opportunities.

DADA PROJECT STUDIO | PRIVATE INTERIOR | Oborishte Str. INTERIOR DESIGN // „Before giving birth to anything physical, ask yourself if you have created an original idea, an original concept, or if there is any real value in what you disseminate“// Karim Rashid PRIVATE INTERIOR | Oborishte Str., Sofia

Concept | Expertise | Mission | Formula ARCHITECTURE INTERIOR DESIGN FOR YOU INDIVIDUAL DESIGN PRODUCT DESIGN PROJECT MANAGEMENT SHOWROOM ОБЗАВЕЖДАНЕ ПРОИЗВЕДЕНО В EU ПРОИЗВЕДЕНО В BG TEAM STUDIO MANUFACTORIES FOR US AWARDS AND PUBLICATIONS CONTACT // „All are architects. Everything is architecture" says Hans Hollein, the Austrian Pritzker winner. Universal architect, designer, sculptor and theoretician. This message conquers any universal artist, and to be that is a condition to be part of Dada Project Studio’s team. // Concept Dada is a reference to Dadaism as a creative and conceptual indentification: DESIGN ARCHITECTURE DECORATION ART - DADA: Expertise "Caring for Your Investment": Mission C3 – Concept, Coordination, Control : Formula TEAM STUDIO MANUFACTORIES R_AP PR CONTACT

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DADA PROJECT STUDIO | MODÁ SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms MODÁ

DADA PROJECT STUDIO | PRIVATE INTERIOR M/P INTERIOR DESIGN //"We must be conscious of adapting to this world at this moment"// Karim Rashid PRIVATE INTERIOR M/P, Sofia

DADA PROJECT STUDIO | BLACK SEA RAMA 2 ARCHITECTURE // “Simplicity is the ultimate sophistication.”// Leonardo da Vinci Black Sea Rama Private Villa, R/К, Balchik

DADA PROJECT STUDIO | NEWFORM SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms NEWFORM Presentation of NEWFORM in the Interior Dada Showroom

DADA PROJECT STUDIO | ADRENALINA SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms NOVACUCINA Interior Dada Showroom is a representing the Italian brand Novacucina . The brand offers individual solutions for furnishing the kitchen, but also countertops for the bathroom and cabinet furniture. In Interior Dada Showroom /Ivan Denkoglu 2 str./ you can find samples from the Italian brand Novacucina . Novacucina expresses all its versatility in the strong combination of artisanal attention to detail and modern dynamics. The great freedom in design comes from the endless possibilities of combination and the quality of the production elements. The variety of materials is great, as the tops can be steel, laminate, wood or lacquered. Stainless steel worktops offer great flexibility in designing the kitchen environment. Thicknesses can vary from minimal 0.4cm to large thicknesses - 13cm. Laminate countertops have always been a guarantee for ease of use. The choice can range from the classic plain colors with a smooth finish to the more specific laminates with a stone finish, to the new decorative wood and concrete. The thickness can be between 20, 40 and 60 mm. Veneered wood worktops help to add warmth to the kitchen environment and can be combined well with all types of facades (laminate, wood, varnish and glass). Wicker oak countertops deserve special attention. Unlike wooden countertops, lacquered countertops are characterized by a minimal look, especially in the matte version. The choice of color can vary without restriction.