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DADA PROJECT STUDIO | FLOOR AND WALL COVERINGS SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms FLOOR AND WALL COVERINGS BERTI MARCA CORONA GRESART TONALITE CEDIT & FLORIM ALELUIA CERâMICAS

DADA PROJECT STUDIO | ADRENALINA SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms TONIN CASA Interior Dada Showroom is a representing the Italian brand Tonin Casa . The brand, founded in 1975, is focused on the manifacturing all kinds of furniture and decoration. In Interior Dada Showroom /Ivan Denkoglu 2 str./ you can find samples from the Italian brand Tonin Casa . Unique for the quality and originality of its products that range from tables, coffee-tables, chairs and armchairs, to beds, sideboards, bookcases, as well as lighting and many other accessories and furnishing accessories. Synthesis of passion, craftsmanship, functionality and new trends in the design sector, Tonin Casa brings the beauty of 100% made in Italy products and Italian design to the world. Quality, attention to detail and Italian taste to make every space special and meet the most different needs of contemporary living.

DADA PROJECT STUDIO | PANORAMA | MASTER BEDROOM INTERIOR DESIGN // "Luxury is meaningless if there is no one to afford it" // In all ages, as in ours, there is someone who can afford it. But who we remember: those who created it or those who lived in it. The former are "genius". And to the second we are grateful because they have been the patrons of perfection. PANORAMA, MASTER BEDROOM The flooring, which is a Diesel-designed parquet manufactured by Berti /Diesel Living with Berti/, unites the area of the wardrobes /designed by us/, the bed /Cinova Busnelli/, and the relaxation and reading set /TONON/. The lighting is by Axolight. All products can be ordered at Interior Dada Showroom. The fully glazed dividing wall to the bathroom is divided by two columnar cabinets. These, as well as the bathroom furniture, are designed by Dada Project Studio. The materials and textures – wood, natural leather, metal, and glass – are combined in a color scheme with a "masculine taste" - Calabrian cinnamon, tobacco, and dove gray.

DADA PROJECT STUDIO | EVENTS | PHOTOS | TONON EVENTS | PHOTOS // "A design of a space should look like a beautiful woman coming out of a good hair studio. You know she's different and striking, but you can not define why" // Philippe Starck TONON Interior Dada Showroom cordially invites you to a cocktail reception and exhibition of TONON_ Da Da THIS IS THE CHAIR! Dada Project Studio presented its collaboration with the Italian brand, a synonym of design and quality in the world of furniture. Iconic TONON chair models were exhibited at Dada Cultural Bar, 10 G. Benkovski Street, on October 12, 2017. They were presented specially by Stefania Rilande, the brand's regional manager. Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied

DADA PROJECT STUDIO | CERMICA GLOBO SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms CERAMICA GLOBO

DADA PROJECT STUDIO | MARCA CORONA SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms MARCA CORONA Marca Corona is an Italian ceramic manufacturing company that has been producing high-quality ceramic floor and wall tiles since 1741. Combining exceptional technical characteristics with the typical style and elegance of the best "Made in Italy" products, Marca Corona ceramics are suitable for both residential and commercial areas. They cater to private customers, designers, and architects seeking this exceptional touch. Marca Corona's products are extremely A.S.T.M. tiles (certified by the American Society for Testing and Materials), indicating that their high quality is certified by the most important international organization dealing with testing methods for various materials. Marca Corona believes that a company plays a key role in today's society, working with transparency and fairness to all stakeholders, whether customers, suppliers, or personnel. For this reason, they wholeheartedly adopted the "Ethical Code" of Confindustria Ceramica, which requires companies to clearly state the country of origin of their products. They believe that "Made in Italy" is an emotional mark with strong values, not just a sales slogan. Values such as style, design, product quality, environmental, and social responsibility. Those who buy these ceramic tiles should be confident that they are produced using technologies that respect the environment, use high-quality and safe raw materials, and are manufactured under the best possible working conditions. Marca Corona porcelain tiles possess unique characteristics that guarantee the best quality and provide excellent technical and aesthetic features. Resistant to chemicals and adverse atmospheric conditions, the porcelain collections are available in a wide range of sizes and surfaces to meet various needs. Marca Corona offers porcelain stoneware cladding solutions that allow architects and designers to plan any type of space: residential, commercial, indoor and outdoor spaces, small areas, and large architectural projects. Over the years, the company has developed avant-garde products for specific needs in various planning and projects. Samples and folders are available at the Interior Dada Showroom, 2 I. Denkoglu Street.

DADA PROJECT STUDIO | CASALI SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms CASALI

Ceramica Globo | Gessi | MODÀ | Busnelli | Cantori | Kastel | Saba | Pianca | Aster | DVO | Zava | Axo Light | Berti | Casali SHOWROOM FURNITURE MADE in EU MADE in BG // „Invest your money in dada“// Kurt Schwitters f: INTERIOR DADA SHOWROOM

DADA PROJECT STUDIO | ZAVA SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms ZAVA Floor lamp, table lamp, suspension, applique and furniture Zava was founded in 1982 from the creativity and visionary energy of Franco Zavarise. The company work metal defining its history year after year, thanks to the handcraft skills, strongly connected to a continuous technological innovation that contribute to make unique their handcraft skills. Today the company is considered an excellence of Made in Italy in metallic carpentry. Following his natural instinct for design, Franco Zavarise from the beginning combines his long experience in metal processing with a great passion for lighting. In its headquarter coexist craftsmanship and avant-garde technology, while the work outlined by machinery of latest generation is shaped by a wise and irreplaceable manual workmanship. This combination created a completely original and out of the box lighting product collection whose manufacturing takes place thanks to great attention to detail. A unique lighting collection whose pecularity is the result of the combination between iron's material consistency and resistence and the light's impalpable weightlessness. | For further informations and orders: Interior Dada Showroom /I. Denkoglu 2 Str., Sofia/

DADA PROJECT STUDIO | БЕЛЕГ НА ЛУКСА | Списание Магазин Интериор Дизайн Архитектура PUBLICATIONS // „ Luxury is pointless without the means to afford it“ // PUBLICATIONS Magazine Store Interior Design Architecture Signs of Luxury in Residential Interiors It is a challenge to write about luxury, even when it is to be defined only in relation to the environment we inhabit – HOME. This is because clichés make it synonymous with being available to a few, which is a function of the conjuncture. And in general, society is sensitive to this privilege and reacts with a certain negativity. This is not only a Bulgarian phenomenon. The meaning of the word luxury, as well as its synonyms, do not deserve this attitude. If the following quotes and reasoning are considered, I am convinced that everyone will understand that they are not forced to stand under the “common denominator” of imposed mantras. “...money is only a means to an end. If a person wants them for personal needs – to invest in their skill, to create, to explore, to travel, to enjoy luxury – they are completely moral. But people who put money first go very far.” Luxury is a limited enterprise. These people strive for show: to express themselves, to amaze, to entertain, to impress others. Such people are second-hand." In a context of home, this quote from Ayn Rand can be paraphrased as follows: Luxury should be approached with care. It should be the result of personal desire and necessity. A belief that it will bring not only personal satisfaction. Because if this makes people "gape," envy, or blindly imitate, then these people are unhappy. A luxurious home should fill us with joy, harmony, positive coexistence, and social comfort. To be "friends" with the elements of the furnishings and "cooperative" with the devices that facilitate its habitation. Such an interior gives the feeling of chic. Luxury is meaningless if there is no one who can afford it. In all eras, as well as in ours, there is someone who can afford it. But whom do we remember: those who created it and those who lived in it? The first are "geniuses." And we are grateful to the latter for being (being) patrons of perfection, which if achieved with "clean money" carries the karma of aesthetic criteria with which we evaluate BEAUTY. But there are also thirds who do not have their own focus on luxury. They copy foreign ideals. And with some "other money" they become a conductor of plagiarism and fetishism. Unconditionally accept foreign luxury and experience blind worship. In contemporary conditions, people are easily manipulated by PR and advertising, following models of imitation. They are consumers of brands, and they are the target audience for brokering ads such as: "Luxurious, four-bedroom apartment for sale, furnished with Fendi and Valentino." Here, I protest and agitate: when it comes to your home interior, do not turn it into a parody, do not allow yourself to lose your identity, and with it, money. You will live in an "ephemeral luxury" that can more accurately be defined as "bad kitsch." (Here, I will not dwell on kitsch or the oxymoron "ugly beauty"). Always keep in mind your budget and stage of possibilities, and be content with the maxim: "I can afford this luxury." And I am sure of one thing: in this case, your home interior will probably be able to be defined as CHIC. Philip Starck, a French designer, has said that "luxury is intelligence and quality, and I see neither in it when it is used to make quick and easy money." This statement suggests that luxury is not simply about material possessions, but rather about the intelligence and creativity that go into creating something truly special. Umberto Eco, an Italian semiotician, has written that "beauty is a quality that we often use to describe something that we like. In this sense, beauty seems to be equivalent to good." This statement suggests that beauty is not simply a matter of personal preference, but rather something that is inherently valuable. I agree with both Starck and Eco that beauty is a form of good. Beauty can bring us joy, inspiration, and a sense of well-being. It can also help us to connect with others and create a more harmonious world. When we choose to surround ourselves with beauty, we are making a statement about our values. We are saying that we believe that beauty is important, and that it can make our lives better. Intelligent choice is essential when it comes to creating a beautiful environment. We should choose objects that are both beautiful and functional, and that will bring us joy for years to come. In his book "The History of Beauty," Umberto Eco discusses the four principles of beauty that were inscribed on the walls of the Temple of Delphi: "The most correct is the most beautiful," "Observe the mean," "Despise arrogance," and "Nothing in excess." These principles form the basis of the Hellenic sense of beauty. Today, we do not have the right to dispute these principles. In fact, we can apply them to luxury as well. Luxury is directly related to beauty. One synonym for luxury is comfort. Comfort is associated with many things, including space, functionality, and convenience. In the context of interior design, I would highlight three characteristics of comfort: Space: Comfort requires sufficient space to move around and relax. Functionality: Comfort also requires that the space be functional and meet the needs of the occupants. Convenience: Comfort is enhanced by convenience, such as easy access to amenities and appliances. The last two characteristics of comfort can be achieved even in limited spaces. I have seen many good examples of this. Luxury, beauty, and comfort are all interrelated. When these elements are combined in a well-designed interior, the result is a space that is both aesthetically pleasing and functional. Optimal comfort and sophisticated interior elegance are two key elements of modern luxury. However, I would argue that luxury also requires "comfortable" spatial characteristics. The term “smart home” is well-known, and everyone understands what it means: control, convenience, security. I am willing to debate the boundaries that a person must set in order to not lose their favorite habits and independence. However, I do not dispute that hi-tech innovations and their products with “human qualities” are characteristic of home luxury. The famous designer Philippe Starck once said, “My juicer is not designed to squeeze lemons, its purpose is to start a conversation.” What does this mean? It means that luxury is not just about having the latest gadgets and technology. It is about creating a space that is both beautiful and functional, and that encourages interaction and connection. In my opinion, there are four key characteristics of luxury in the smart home: Sleekness Beauty Comfort Innovation Luxury is a complex concept that is influenced by both external and internal factors. In order to fully understand luxury, it is important to be aware of these factors, as well as to be able to identify the furniture, decoration, and art that have accompanied luxury throughout its history. In this article, I have not provided a comprehensive definition of "chic". Therefore, my next article will be titled "Where Chic Ends, Luxury Begins".

The Public interior is a missionary task for the DESIGNER. INTERIOR DESIGN //"We must be conscious of adapting to this world at this moment"// Karim Rashid PUBLIC INTERIOR The Public interior is a missionary task for the DESIGNER. The requirements here are in the large range of function - production, working and administrative environment; public service, nutrition; sport, recreation, entertainment; club and cultural centers. But they all respond to GENERAL CRITERIA: TECHNOLOGY, FUNCTION, COMMUNICATION, ERGONOMY. And also to the COMMON COHABITATION between man and "artificial intellect". The latter does not change the general rule of Dada Project Studio : When designing a public interior, the conceptual goal is achieving a utilitarian environment that is beneficial for both – individual human qualities, and human relationships in a broad social aspect. RITORNO R_OFFICE HOTEL ROOM SPACE М/Р DADA BAR SOFIA LIVE CLUB ROCHE BULGARIA RESIDENTIAL HOUSE ST. SOFIA GOLF CLUB & SPA LAW FIRM RESTAURANT WHITE & BLUE COOLWEAR K FLOOR GALLERY "THE TUNNEL"

DADA PROJECT STUDIO | DAYTONA SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms DAYTONA