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SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms FLOOR AND WALL COVERINGS BERTI MARCA CORONA GRESART TONALITE CEDIT & FLORIM ALELUIA CERâMICAS

ARCHITECTURE // „Freedom is the only style “// Philippe Starck International Business Center and Hotel, Yerevan

SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms WE ARE IB / IB Rubinetti/ Interior Dada Showroom is a representing the Italian brand IB Rubinetti . The brand produces faucets for the kitchen, bathroom and shower of the highest class. In Interior Dada Showroom /Ivan Denkoglu 2 str./ you can find samples from the Italian brand IB Rubinetti. The company IB Rubinetti started their work in 1985, headed by the owner Elio Bregoli and his wife Antonella. Later, their children turned the family business into a brand, popular worldwide, operating in 64 countries and a total of 5 continents. IB Rubinetti products are manufactured with attention to detail, using innovative technologies, and offering premium quality. Without a doubt, the most important factor is the hypoallergenic materials, cleaned of the main pollutants. Every single item is produced and crafted by IB Rubinetti.

INTERIOR DESIGN // „Before you create something tangible, ask yourself whether that you're going to do some kind of value or original idea“// Karim Rashid PRIVATE INTERIOR E/B, BlackSeaRama, Balchik A golf course, a golf club with a restaurant, individual houses with pools, bike paths, a fitness center, an amphitheater on the edge of a plateau, and, of course, endless sea views – this is not a scene from the French Riviera or America, but from Bulgaria. The Black Sea Rama golf course near Balchik has been in operation for two years now, and it is from here that we present this house. ​ The owner of the house is a successful woman who has traveled and seen a great deal. Her decision to build her home in this particular location is an interesting one. She herself recounts that when she visited her daughter in the United States years ago and toured a golf course in Santa Barbara, she was captivated by the view of the ocean from the edge of the plateau. This combination of a golf course, the sea, and the tranquility of a gated community seemed to her an unattainable dream. The memory remained deeply embedded within her, and she began to inquire whether a similar project would ever be developed in Bulgaria. And, lo and behold, she did not have to wait long. She discovered Black Sea Rama and became one of the first owners of a plot in the complex. ​ In the original project, architect L. Puncheva (architect of the complex), working with Ivan Alexandrov, made several significant changes so that the light and sun would enter the house directly and the entire view to the south towards the sea and the pool would be visible from every room. ​ The architectural layout achieves a seamless flow between the spaces of the individual zones, so that the overall volume has a unified appearance. ​ The bathtub, shower cabin, and sink have been combined in the largest bedroom, creating a single, cohesive space. The house has four bedrooms, a spacious living room with dining area, and a luxurious covered veranda in front of the pool, where guests and hosts alike gather to relax and enjoy the summer weather.

INTERIOR DESIGN //"We must be conscious of adapting to this world at this moment"// Karim Rashid DADA BAR , Sofia

SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms TALENTI Tradition, creativity, and innovation are the qualities for which Talenti is renowned. The company specializes in the production of outdoor furniture and accessories designed for a stylish and modern lifestyle. Talenti's primary objective is to create contemporary pieces that seamlessly blend the craftsmanship of handmade work with industrial techniques.

PROJECT MANAGEMENT // „Management is, above all, a practice where art, science and craft meet. “// Henry Mintzberg // „Plans are worthless. Planning is essential “// Dwight D. Eisenhower Dada Project Studio provides: Management through all phases of design and execution Coordination of teams, suppliers and contractors Logistics - transportation, warehousing, deliveries Execution - Construction and installation works as per engineering specialties; production, supply and installation of all finishes and furnishings System Design: Concept, Planning, Designing, Budgeting Furnishing: Made in BG, Delivered from EU Management: Author’s Supervision, Project management, „All-in-one”-Realization

INTERIOR DESIGN //"We must be conscious of adapting to this world at this moment"// Karim Rashid PUBLIC INTERIOR The Public interior is a missionary task for the DESIGNER. The requirements here are in the large range of function - production, working and administrative environment; public service, nutrition; sport, recreation, entertainment; club and cultural centers. But they all respond to GENERAL CRITERIA: TECHNOLOGY, FUNCTION, COMMUNICATION, ERGONOMY. And also to the COMMON COHABITATION between man and "artificial intellect". The latter does not change the general rule of Dada Project Studio : When designing a public interior, the conceptual goal is achieving a utilitarian environment that is beneficial for both – individual human qualities, and human relationships in a broad social aspect. RITORNO R_OFFICE HOTEL ROOM SPACE М/Р DADA BAR SOFIA LIVE CLUB ROCHE BULGARIA RESIDENTIAL HOUSE ST. SOFIA GOLF CLUB & SPA LAW FIRM RESTAURANT WHITE & BLUE COOLWEAR K FLOOR GALLERY "THE TUNNEL"

SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms LITHEA

PUBLICATIONS // „ Luxury is pointless without the means to afford it“ // PUBLICATIONS Magazine Store Interior Design Architecture Signs of Luxury in Residential Interiors It is a challenge to write about luxury, even when it is to be defined only in relation to the environment we inhabit – HOME. ​ This is because clichés make it synonymous with being available to a few, which is a function of the conjuncture. And in general, society is sensitive to this privilege and reacts with a certain negativity. This is not only a Bulgarian phenomenon. ​ The meaning of the word luxury, as well as its synonyms, do not deserve this attitude. ​ If the following quotes and reasoning are considered, I am convinced that everyone will understand that they are not forced to stand under the “common denominator” of imposed mantras. ​ “...money is only a means to an end. If a person wants them for personal needs – to invest in their skill, to create, to explore, to travel, to enjoy luxury – they are completely moral. But people who put money first go very far.” Luxury is a limited enterprise. These people strive for show: to express themselves, to amaze, to entertain, to impress others. Such people are second-hand." In a context of home, this quote from Ayn Rand can be paraphrased as follows: Luxury should be approached with care. It should be the result of personal desire and necessity. A belief that it will bring not only personal satisfaction. Because if this makes people "gape," envy, or blindly imitate, then these people are unhappy. A luxurious home should fill us with joy, harmony, positive coexistence, and social comfort. To be "friends" with the elements of the furnishings and "cooperative" with the devices that facilitate its habitation. Such an interior gives the feeling of chic. Luxury is meaningless if there is no one who can afford it. In all eras, as well as in ours, there is someone who can afford it. But whom do we remember: those who created it and those who lived in it? The first are "geniuses." And we are grateful to the latter for being (being) patrons of perfection, which if achieved with "clean money" carries the karma of aesthetic criteria with which we evaluate BEAUTY. But there are also thirds who do not have their own focus on luxury. They copy foreign ideals. And with some "other money" they become a conductor of plagiarism and fetishism. Unconditionally accept foreign luxury and experience blind worship. In contemporary conditions, people are easily manipulated by PR and advertising, following models of imitation. They are consumers of brands, and they are the target audience for brokering ads such as: "Luxurious, four-bedroom apartment for sale, furnished with Fendi and Valentino." Here, I protest and agitate: when it comes to your home interior, do not turn it into a parody, do not allow yourself to lose your identity, and with it, money. You will live in an "ephemeral luxury" that can more accurately be defined as "bad kitsch." (Here, I will not dwell on kitsch or the oxymoron "ugly beauty"). Always keep in mind your budget and stage of possibilities, and be content with the maxim: "I can afford this luxury." And I am sure of one thing: in this case, your home interior will probably be able to be defined as CHIC. Philip Starck, a French designer, has said that "luxury is intelligence and quality, and I see neither in it when it is used to make quick and easy money." This statement suggests that luxury is not simply about material possessions, but rather about the intelligence and creativity that go into creating something truly special. Umberto Eco, an Italian semiotician, has written that "beauty is a quality that we often use to describe something that we like. In this sense, beauty seems to be equivalent to good." This statement suggests that beauty is not simply a matter of personal preference, but rather something that is inherently valuable. I agree with both Starck and Eco that beauty is a form of good. Beauty can bring us joy, inspiration, and a sense of well-being. It can also help us to connect with others and create a more harmonious world. ​ When we choose to surround ourselves with beauty, we are making a statement about our values. We are saying that we believe that beauty is important, and that it can make our lives better. Intelligent choice is essential when it comes to creating a beautiful environment. We should choose objects that are both beautiful and functional, and that will bring us joy for years to come. In his book "The History of Beauty," Umberto Eco discusses the four principles of beauty that were inscribed on the walls of the Temple of Delphi: "The most correct is the most beautiful," "Observe the mean," "Despise arrogance," and "Nothing in excess." These principles form the basis of the Hellenic sense of beauty. Today, we do not have the right to dispute these principles. In fact, we can apply them to luxury as well. Luxury is directly related to beauty. ​ One synonym for luxury is comfort. Comfort is associated with many things, including space, functionality, and convenience. In the context of interior design, I would highlight three characteristics of comfort: Space: Comfort requires sufficient space to move around and relax. Functionality: Comfort also requires that the space be functional and meet the needs of the occupants. Convenience: Comfort is enhanced by convenience, such as easy access to amenities and appliances. The last two characteristics of comfort can be achieved even in limited spaces. I have seen many good examples of this. ​ Luxury, beauty, and comfort are all interrelated. When these elements are combined in a well-designed interior, the result is a space that is both aesthetically pleasing and functional. Optimal comfort and sophisticated interior elegance are two key elements of modern luxury. However, I would argue that luxury also requires "comfortable" spatial characteristics. The term “smart home” is well-known, and everyone understands what it means: control, convenience, security. I am willing to debate the boundaries that a person must set in order to not lose their favorite habits and independence. However, I do not dispute that hi-tech innovations and their products with “human qualities” are characteristic of home luxury. ​ The famous designer Philippe Starck once said, “My juicer is not designed to squeeze lemons, its purpose is to start a conversation.” What does this mean? It means that luxury is not just about having the latest gadgets and technology. It is about creating a space that is both beautiful and functional, and that encourages interaction and connection. In my opinion, there are four key characteristics of luxury in the smart home: Sleekness Beauty Comfort Innovation Luxury is a complex concept that is influenced by both external and internal factors. In order to fully understand luxury, it is important to be aware of these factors, as well as to be able to identify the furniture, decoration, and art that have accompanied luxury throughout its history. In this article, I have not provided a comprehensive definition of "chic". Therefore, my next article will be titled "Where Chic Ends, Luxury Begins".

SHOWROOM FURNITURE MADE in EU MADE in BG Residential consultation services Providing of samples Negotiating of advantageous terms MERIDIANI Meridiani offers a collection of furniture for classic and contemporary interiors. ​ Meridiani was founded in 1996 by Laura Ferraro Crosti, wife of Renato Crosti, the company's founder. She had a simple but passionate idea: to create a new collection of home furnishings that would be characterized by a recognizable lifestyle, timeless but always current, with an eye for trends but deep roots in the past. ​ The company's thirty years of experience in the production of high-quality furniture and upholstered beds proved to be one of the key elements that contributed to the success of the new brand. Meridiani's furniture is designed to create warm and inviting spaces that reflect the individual style of the homeowner. The collection features a wide range of pieces, from sofas and armchairs to tables and chairs, beds and nightstands, and more. Each piece is handcrafted with the finest materials and finishes, and is designed to last for years to come. Meridiani's furniture is available in a variety of styles, from traditional to contemporary. The company's designers are constantly innovating, and they are always looking for new ways to create beautiful and functional pieces that will stand the test of time. Meridiani is a leading brand in the furniture industry, and its products are sold in over 50 countries around the world. The company is committed to providing its customers with the highest quality furniture and the best possible service. ​

VIDEO | INTERVIEWS // "A design of a space should look like a beautiful woman coming out of a good hair studio. You know she's different and striking, but you can not define why" // Philippe Starck VIDEO | INTERVIEWS ИВАН АЛЕКСАНДРОВ, архитект & дизайнер @ Pecha Kucha Sofia vol.7 Play Video ИВАН АЛЕКСАНДРОВ, архитект & дизайнер: IDEAL STANDARD | 2 Play Video ИВАН АЛЕКСАНДРОВ, архитект & дизайнер: IDEAL STANDARD | 1 Play Video арх. Иван Александров Watch Now ИВАН АЛЕКСАНДРОВ, архитект & дизайнер: IDEAL STANDARD | 2 Play Video Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Share Channel Info Close